The Marketing Strategy
To create awareness to people and surrounding stake holders a marketing plan has been created by this organisation. The marketing plan involves advertisements and promotions.
ADVERTISEMENTS:
Advertisement is done in the form of posters, banners, flyers and T-shirts.
On the banners, posters and flyers, information is supplied that involves the show to be held, time, date, venue and the name of the Organisation. These are pasted on public places around the area of Mzinoni/Bethal for people to see. The money to make all these comes from the organization’s fund.
The pink, well decorated golf T-shirts with the emblem of the structure and also the name of the organisation are worn every Sunday to each and every session. Each member pays for his T-shirt and an order is then made. This T-shirt advertises the organisation and creates desires to other young people of coming to witness what is going on in the house of this organisation.
PROMOTIONS:
Promotion is done through every social involvement actions and through the activities done e.g. sport day, cleaning campaigns e.t.c. The organisation is also promoting itself through delegating the fund raising team into negotiate sponsorship with different companies and business people in and outside Mzinoni/ Bethal.
THE DEVELOPMENT PLAN:
-To develop the target group through forming a second division of the organisation.
- To open branches of the organisation regionally, provincially and nationally.
-To be able to acquire funds from different companies regionally, Provincially, Nationally and Internationally.
-Offer bursaries, educational training and financial support and mentorship to young business people.
-Expand the number of people/families receiving groceries from the organisation.